domingo, 26 de junho de 2011

VF Corporation Announces New 5-Year Growth Targets and Strategic Growth Drivers

The Next $5 Billion: 
VF Corporation Announces New 5-Year Growth Targets and Strategic Growth Drivers
Leadership team outlines strategy to add $5 billion in revenue growth and $5 in earnings per share by 2015

Information regarding VF's webcast of "The Next Five Years" can be found at the end of this release.The webcast begins today at 9:30 a.m. ET.
VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, today is announcing new 5-year financial targets at its investor meeting in New York City. Eric Wiseman, Chairman and Chief Executive Officer, and other members of VF's management team will be discussing the company's plans to reach its 2015 goals of adding $5 billion in revenues and $5 in earnings per share growth from 2010 levels.
Presentations and videos from the meeting will be available at beginning at 1:00 p.m. EST.
"VF's momentum continues to build," said Wiseman. "We're approaching the next five years with confidence, and with the belief that the full potential of our brands is just beginning to unfold. We have a strategic plan in place to drive revenues at a 10 percent annual rate and earnings at a 12 percent annual rate, with operating margins rising to 15 percent over the next five years. Our goal is to reach $12.7 billion in revenues by 2015. Growth will come domestically and internationally, across all coalitions, and in both our wholesale and direct-to-consumer businesses."
Key components of the $5 billion in expected revenue growth include:
  • $3 billion from Outdoor & Action Sports, where revenues have grown on average by 17 percent over the past five years. Building on well-established and highly profitable domestic, international and direct-to-consumer platforms, The North Face(R) and Vans(R) brands, which account for 75 percent of total coalition revenues, are targeting annual growth of 16 percent and 13 percent, respectively. By 2015, Outdoor & Action Sports should account for at least half of VF's total revenues.
  • $1 billion from growth in Jeanswear through the Wrangler(R) and Lee(R) brands, led by expansion in international markets such as Asia, Europe and Latin America.
  • $1 billion from higher revenues across Sportswear, Imagewear and Contemporary Brands, combined, over the next five years.
The meeting is also focusing on international and direct-to-consumer growth plans and targets, including:
  • 15 percent annual growth in international revenues. Asia will be VF's fastest growing market, with revenues by 2015 of $1.3 billion, representing an annual growth rate of 28 percent. VF's largest international market, Europe, and the Americas region are both targeted to grow 11% annually.
  • 15 percent annual growth in direct-to-consumer revenues. More than 700 new stores across a variety of VF brands will be opened during the next five years, bringing the total number of stores to about 1,500 by 2015. E-commerce revenues are expected to triple during this period, reaching nearly $400 million.
Expanding Margins and Strong Cash Generation
The profitability of VF's Outdoor & Action Sports, international and direct-to-consumer businesses are substantially above the corporate average. Higher growth in these highly profitable businesses will fuel expansion in both gross margins and operating margins over the next five years. By 2015 operating margins are expected to rise to 15 percent from 13.3 percent in 2010.
Cash flow from operations reached $1 billion in 2010; continued strong cash flow generation is anticipated over the next five years, reaching a cumulative total of $6 billion over the period.
"We are confident we have the brands and infrastructure in place to support these growth plans," continued Wiseman. "We have well-established platforms not only in the United States, but also in Europe, Asia and Latin America that will be leveraged to grow our existing portfolio of powerful brands. We also have the financial strength and cash flow to build significant shareholder value. Our priority for cash flow continues to be acquisitions, primarily in the outdoor and action sports category."
Also to be presented at the meeting will be an update to VF's Growth Drivers, which include a new focus on innovation.
"Innovation is our newest Growth Driver, and will play a significant part in our plans to drive organic growth and higher gross margins," said Wiseman. "We will foster a global culture of innovation across brands and functions, supported by new processes, new skills and talent, and new collaborative networks to accelerate the pace of breakthrough product introductions."
VF's other Growth Drivers include:
Build Lifestyle Brands: Emphasizing activity-based lifestyle brands that speak authentically to consumers' needs and aspirations.
Go Global: Growing in both established and emerging markets, with efforts concentrated in Europe, China, India, Brazil and Mexico, with a goal of 40% of total VF revenues from international markets by 2015.
Serve Consumers Directly: Growing direct-to-consumer revenues to 22% of total revenues by adding branded retail stores and building stronger consumer relationships through brand websites and social media.
Enable VF's Future. Investing in people through tools, training and development opportunities, and in supply chain capabilities that reduce cost and provide speed, flexibility and value.
Win with Winning Customers. Leveraging consumer knowledge and global brand expertise to grow market shares and bring exclusive brands to key retail customers.
Statement on Forward Looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting VF and therefore involve a number of risks and uncertainties. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of VF to differ materially from those expressed or implied by forward-looking statements in this release include the overall level of consumer spending on apparel; the level of consumer confidence; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; VF's reliance on a small number of large customers; the financial strength of VF's customers; changing fashion trends and consumer demand; increasing pressure on margins; VF's ability to implement its growth strategy; VF's ability to grow its international and direct-to-consumer businesses; VF's ability to successfully integrate and grow acquisitions; VF's ability to maintain the strength and security of its information technology systems; stability of VF's manufacturing facilities and foreign suppliers; continued use by VF's suppliers of ethical business practices; VF's ability to accurately forecast demand for products; continuity of members of VF's management; VF's ability to protect trademarks and other intellectual property rights; maintenance by VF's licensees and distributors of the value of VF's brands; foreign currency fluctuations; and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect VF's financial results is included from time to time in VF's public reports filed with the Securities and Exchange Commission, including VF's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler(R), The North Face(R), Lee(R), Vans(R), Nautica(R), 7 For All Mankind(R), Eagle Creek(R), Eastpak(R), Ella Moss(R), JanSport(R), John Varvatos(R), Kipling(R), lucy(R), Majestic(R), Napapijri(R), Red Kap(R), Reef(R), Riders(R) and Splendid(R).

SOURCE: VF Corporation
VF Services
Cindy Knoebel, CFA
VP, Corporate Relations

sábado, 25 de junho de 2011


Zara Jeans, camisa xadrez Richards e tênis Puma.
"Compro jeanswear na Zara, o valor é justo para um produto legal." 
25/6 - Sao Paulo - Kinoplex Itaim

Marcos gostou e comprou:


Este é um dos sites de streetstyle que mais amo, o HEL LOOKS com o povo lindo de Helsinki

Manna, 34

“I'm wearing a shirt from Zara, Acne jeans shorts and high heels by Pedro Garcia.
I like to wear really long maxidresses, that make me look like a fortune-teller. I've also started to like my pale skin after starting to wear red lipstick.”
1 June 2011, Töölönkatu

Joni, 19

“I'm wearing a jacket and jeans from Cheap Monday, a Calvin Klein shirt and sandals by Ann Demeulemeester. The bag is from Zara.
I like to mix designer pieces with second hand and high street. I like the colour black and Finnish design.”
24 May 2011, National Museum

Veera, 24

“I avoid buying new clothes.”
12 May 2011, Suvilahti

Maria, 29

“Good shoes are a must. If I were a piece of clothing, I would be a floral midi skirt. 50s and 60s women inspire me. I like old, nicely-worn cotton fabrics.”
10 May 2011, Kaikukuja

Arttu, 27

“When I was younger, my style used to be really sharp. Now I like styles that are a mix of good and bad.”
10 May 2011, Academy of Fine Arts

Sallis, 23

“I'm wearing a good mood outfit: fun and happy clothes.
I like to wear colours, especially bright red, and shorts over leggings or tights.”
5 May 2011, Ratakatu

Jeanswear é tema da quarta edição do glossário de moda da marca LYCRA®

A indústria do denim cresceu e evoluiu nos últimos tempos. Além do crescimento de volume em metros produzidos, ocorreu também uma evolução tecnológica no processo produtivo em toda cadeia relacionada ao universo jeanswear. Os grandes fabricantes trabalham hoje com equipamentos modernos e tecnológicos e também, com matérias-primas (fios) inovadoras que acompanham a necessidade de produção dos tecidos mais leves, com toques suaves, lavagens diferenciadas e principalmente conforto.

“Em função do segmento ser repleto de particularidades e detalhes, a marca do fio LYCRA® desenvolveu um glossário para proporcionar, aos jornalistas de moda e aos admiradores do denim, um pouco mais de conhecimento e, é claro, que fiquem cada vez mais fãs do nosso querido e companheiro jeans", declara Célia Pinho, gerente de moda da marca LYCRA® no Brasil.

O glossário oferece, principalmente a você jornalista, um guia prático e portátil onde pode consultar de forma rápida os principais verbetes e inovações da marca, como a patente do tecido LYCRA® XFIT. Tecnologia já encontrada no Brasil, que permite mobilidade de 360 graus as peças confeccionadas com este tecido, pois apresenta fio LYCRA® nas duas direções. “Desde sua introdução no segmento, o fio LYCRA® proporciona conforto as criações e foi um dos principais responsáveis pela revolução no comportamento do uso das peças de jeanswear, hoje encontradas nas principais coleções de moda do mundo”, analisa Célia.

O glossário foi desenvolvido na versão impressa e virtual com o intuito de promover maior conhecimento e informação têxtil. A coleção de guias reúne outros temas como moda, activewear e moda praia. Confira o material completo no link

O que é o fio LYCRA®?
O fio LYCRA® é marca registrada da INVISTA para seu fio elastano e hoje está entre as mais conhecidas em todo o mundo, tendo conquistado ao longo das últimas 5 décadas a confiança dos consumidores pela qualidade, liberdade de movimento e caimento perfeito que o fio proporciona.
A INVISTA é um dos maiores produtores integrados de polímeros e fibras, principalmente para aplicações de nylon, spandex e poliéster, de todo o mundo. Com presença atuante em mais de 20 países, a INVISTA, com sua estrutura global de negócios, agrega valor excepcional aos seus clientes através de inovações tecnológicas e conhecimento de mercado combinados a um prestigioso portifólio de marcas para vestuário: fio LYCRA®, fio COOLMAX®, tecido e enchimento THERMOLITE®, tecido freshFX®, fio SUPPLEX® e fio TACTEL®. Para sinalizar “LYCRA®” como uma marca, a palavra “LYCRA®” precisa ser escrita em maiúscula e com o símbolo ®, e sempre usado com o termo genérico apropriado. Para mais informações sobre a marca do fio LYCRA® , visite

Alfapress Comunicações
Carolina Kossling (11) 7191-8135

sexta-feira, 24 de junho de 2011


Com uma das coleções mais comentadas na temporada de Verão 2012, a Prada está chamando a atenção não só pelas estampas de listras coloridas e frutas tropicais, mas também pela linha de acessórios – em especial as bolsas desenvolvidas em jeans.

São bolsas-sacola e clutchs em índigo de diferentes tonalidades - do bruto ao delavé. Quer saber uma bag addicted que já investiu na sua? A cantora Rihanna, que apostou no modelo maior e anda exibindo-a nos seus looks do dia a dia.


Restaura Jeans

A rede Restaura Jeans, que já contava com serviços de tingimento, lavanderia, costura, cuidados com roupas, calçados e bolsas de couro, irá trabalhar com puídos em jeans e sarja. Reforçando o coro da sustentabilidade, a empresa propõe a renovação de peças que temos no armário com a customização.

O novo serviço, denominado Puídos, proporciona o efeito de rasgos nas peças e serão feitos em lavanderia industrial, para um acabamento profissional. Serão seis tipos diferentes de puídos, três que vão poder ser aplicados em calças, bermudas e shorts e três exclusivos para as calças. O preço para todos os modelos é R$20,90.